Beyond the Magic: What Disneyland Taught Me About Business | The Taku Newsletter Edition 4
In the last edition of the Taku Newsletter, I shared my thoughts on the design and technology that make Disneyland Resort such a powerful and immersive experience. This time, I want to focus on something else I couldn’t ignore: the business side of Disneyland and what I learned from simply being present. One of the cleverest strategies I observed was how many rides end directly inside a gift shop. It’s subtle, but it works. After an exciting experience, you’re immediately placed in a space where you can buy a physical reminder of that thrill. If you’re with someone, especially a child, you’re far more likely to grab something off the shelf. Whether it’s a lightsaber, a Mickey plush, or a themed hoodie, the connection between the ride and the merchandise is instant and emotional. Speaking of children, Disneyland is built for them. But that’s also the genius of it. Children don’t come alone. They come with adults, parents, siblings, grandparents, and when kids are happy, it’s natur...