Trademarks and the Power of Branding | The Taku Newsletter Edition 13

-

 When we think about intellectual property in film, copyright usually gets the spotlight. But trademarks are just as important for building a sustainable creative business.



A trademark is a word, symbol, phrase, or design that distinguishes your brand from others. In entertainment, this could mean the name of your studio, a unique logo, or even a catchphrase that becomes recognizable to audiences. Think about the Disney castle logo before every film or Marvel’s comic flip intro. These are trademarks that immediately communicate brand identity and trust.

For an independent filmmaker, trademarks are a way to transform creative work into a lasting brand. If I create a character, story, or even a production company name that gains recognition, protecting it as a trademark ensures that I can expand it into other areas of business. That might be merchandise, clothing, toys, or even a theme park experience.

While copyright protects the story itself, trademarks protect the way that story is presented and remembered in the marketplace. And when used wisely, trademarks can be one of the most powerful business tools in turning storytelling into an empire.

That’s all for this edition of the Taku Newsletter. Stay tuned for more insights on how business and technology shape the world of filmmaking.

It only gets better from here.

– Takudzwa Thulani


#trademark #film

Comments

Post a Comment

Popular posts from this blog

Understanding Film Tax Incentives | The Taku Newsletter Edition 5

-
Image
  Every film costs money, and often, a lot of it. As I continue to explore both the art and business of filmmaking, I’ve started learning about a financial tool that plays a bigger role in film production than most people realize: film tax incentives . These aren’t just government benefits; they’re strategic reasons entire film studios pack up and move across state lines. So, I decided to dig into them for this week’s edition. Let’s take Georgia , for example. Over the last decade, it has quietly become a major production hub, with films such as Black Panther and Spider-Man: No Way Home, and even TV shows like Stranger Things being shot there. Why? Georgia offers one of the most aggressive film tax incentive programs in the U.S. Here’s how it works: The state of Georgia provides up to 30% in tax credits to production companies that spend at least $500,000 on qualified productions within the state. This includes movies, series, and music videos. Here's a bit about how the progra...
Read more

Designing the Magic: Disneyland Through a Filmmaker’s Eyes | The Taku Newsletter Edition 3

-
Image
 A few weeks ago, I spent an entire day at Disneyland in California, and I left with much more than photos and memories. As a storyteller and future world-builder, I was captivated not only by the rides but by the invisible systems, design choices, and technologies that make the magic possible. Half the Disneyland experience is standing in a queue, yet somehow, you rarely feel bored. Why? Because every corner of the park is designed to immerse you in a story. The colors, symmetry, music, character animations, and environmental sounds are all part of a carefully engineered experience. This kind of imagineering, which is Disney’s unique blend of engineering and storytelling, is something I find incredibly valuable as I build my creative universe. Technology That Enhances Storytelling Here are a few experiences that stood out to me through a technological lens: 1. Animatronics and Remote-Controlled Characters. On the Jungle Cruise ride, we passed lifelike animals and characters tha...
Read more

What Happens in Vegas... Becomes Research? | The Taku Newsletter Edition 2

-
Image
  We've all heard the phrase, "What happens in Vegas, stays in Vegas." But sometimes, what happens there becomes inspiration. Especially for young filmmakers like myself who are immersing themselves into this world. This edition of my newsletter talks about my experience as I navigated the Las Vegas Strip. I’ve always heard that Las Vegas is the “entertainment capital of the world.” That stuck with me. In late April, I had the chance to visit for just under 24 hours and left with a head full of ideas. As I continue exploring different parts of the world, I take each opportunity to observe, absorb, and reimagine. The cities, architecture, and energy I encounter inspire the worlds I’m building, such as fictional cities, countries, and even entire planets, for my future films and multimedia projects. Las Vegas, especially the Strip, taught me a few things. One of the most striking features is its lighting. The use of vibrant, intentional lighting on buildings, hotels, and ...
Read more